Can crowdfunding promote innovation in the wine industry?
Year of publication: |
2019
|
---|---|
Authors: | Nigam, Nirjhar ; Mbarek, Sondes ; Benetti, Crristiane |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 36.2019, 3, p. 335-354
|
Subject: | wine industry | innovation | crowdfunding | promotion | consumer engagement | Crowdfunding | Weinbau | Wine industry | Innovation | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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