Can customer loyalty be explained by virtue ethics?: the Chinese way
Year of publication: |
September 2015
|
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Authors: | Kwong, Kenneth K. ; Tang, Felix ; Tian, Vane Ing ; Fung, Alex L. K. |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer, ISSN 2210-6723, ZDB-ID 2659479-1. - Vol. 4.2015, 1, p. 101-115
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Subject: | Virtue ethics | Junzi corporation | Ren | Yi | Li | Ethik | Ethics | China | Beziehungsmarketing | Relationship marketing | Wirtschaftsethik | Economic ethics | Lagerhaltungsmodell | Inventory model | Unternehmensethik | Business ethics |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s13520-015-0045-z [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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