Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Year of publication: |
2022
|
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Authors: | Shuqair, Saleh ; Pinto, Diego Costa ; Cruz-Jesus, Frederico ; Mattila, Anna S. ; Guerreiro, Patricia da Fonseca ; So, Kevin Kam Fung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 463-472
|
Subject: | Cancelation behavior | Communal relationships | Exchange relationship | Perceived moral obligation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Soziale Norm | Social norm | Ethik | Ethics | Lieferantenmanagement | Supplier relationship management | Verhalten | Behaviour | Vertrauen | Confidence |
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