Can destination image be ascertained from social media? : an examination of Twitter hashtags
Year of publication: |
2023
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Authors: | Nautiyal, Rajesh ; Albrecht, Julia N. ; Carr, Anna |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 23.2023, 4, p. 578-593
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Subject: | Destination image | destination promotion | Twitter | hashtags | Rishikesh | yoga | Social Web | Social web | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismus | Tourism |
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