Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Year of publication: |
2013
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Authors: | Campbell, Margaret C. ; Mohr, Gina S. ; Verlegh, Peeter W. J. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 483-495
|
Subject: | Persuasion knowledge | Covert marketing | Product placement | Disclosure | Timing | Flexible correction | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Product Placement | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Auskunftspflicht | Disclosure regulation |
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