Can firm innovativeness affect performance? : the role of external involvement
Yi Li, Gang Li, Ying Zhang, Jinpeng Xu
Year of publication: |
2021
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Authors: | Li, Yi ; Li, Gang ; Zhang, Ying ; Xu, Jinpeng |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 514-534
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Subject: | B2B | customer involvement | firm innovativeness | supplier involvement | three-way interaction | Innovation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance |
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