Can generic advertising alleviate consumer concerns over food scares?
Kent D. Messer, Harry M. Kaiser, Collin Payne and Brian Wansink
| Year of publication: |
2011
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|---|---|
| Authors: | Messer, Kent D. ; Kaiser, Harry M. ; Payne, Collin ; Wansink, Brian |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 43.2011, 10/12, p. 1535-1549
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Food safety | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239367