Can industrial product publicity be measured?
William M. Domin and Jack Freymuller
| Year of publication: |
1965
|
|---|---|
| Authors: | Domin, William M. ; Freymuller, Jack |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 3, p. 54-57
|
| Subject: | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002132513