Can international coproduction promote the performance of cultural products in the global markets? : evidence from the Chinese movie industry
Year of publication: |
2021
|
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Authors: | Yan, Jing ; Yu, Feng |
Published in: |
Review of world economics. - Heidelberg : Springer, ISSN 1610-2886, ZDB-ID 2187768-3. - Vol. 157.2021, 4, p. 777-798
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Subject: | Cultural product | Global markets | International coproduction | Movie industry | Filmwirtschaft | Film industry | China | Welt | World | Internationales Marketing | International marketing | Kultursektor | Cultural sector |
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