Can local people help enhance tourists' destination loyalty? : a relational perspective
Year of publication: |
May-September 2016
|
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Authors: | Nam, Minjung ; Kim, Insin ; Hwang, Jinsoo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 4/6, p. 702-716
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Subject: | Attributes of local people | personal connection | destination distinctiveness | WOM intention | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
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