Can marketing contribute to sustainable social enterprise?
Year of publication: |
2015
|
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Authors: | Powell, Madeline ; Osborne, Stephen P. |
Published in: |
Social enterprise journal. - Bingley : Emerald, ISSN 1750-8614, ZDB-ID 2451412-3. - Vol. 11.2015, 1, p. 24-46
|
Subject: | Marketing | Sustainability | Public service-dominant logic | Public services | Relationship marketing | Social enterprises | Sozialwirtschaft | Social economy | Beziehungsmarketing | Nachhaltigkeit | Service-Dominant Logic | Service-dominant logic | Öffentliche Dienstleistung | Nonprofit-Organisation | Nonprofit organization |
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