Can Marketing Resources Contribute to Company Performance?
Year of publication: |
2008
|
---|---|
Authors: | Borut, Milfelner ; Vladimir, Gabrijan ; Boris, Snoj |
Published in: |
Organizacija. - De Gruyter Open. - Vol. 41.2008, 1, p. 3-13
|
Publisher: |
De Gruyter Open |
Subject: | market orientation | innovation resources | reputational resources | customer related capabilities | distribution-based assets | organizational performance |
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