Can McDonald's food ever be considered healthful? : metacognitive experiences affect the perceived understanding of a brand
Kyoungmi Lee and Sharon Shavitt
| Year of publication: |
2009
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|---|---|
| Authors: | Lee, Kyoungmi ; Shavitt, Sharon |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 222-233
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| Subject: | McDonald's Corporation | Ernährungsindustrie | Food industry | Funktionelle Lebensmittel | Functional food | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827938