Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? : yes, it can
Year of publication: |
2022
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Authors: | Esteves, Rosa-Branca |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 85.2022, p. 1-23
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Subject: | Competitive price discrimination | Store preferences | Product preferences | High and low demand consumers | Perfect and imperfect personalized pricing | Group pricing | Digital economy | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Oligopol | Oligopoly | Theorie | Theory |
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