Can public sector organizations be coherent corporate brands?
Year of publication: |
2008
|
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Authors: | Wæraas, Arild |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 2, p. 205-221
|
Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Unternehmensethik | Business ethics | Öffentliches Unternehmen | Public enterprise |
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