Can research evaluate the creative content of advertising?
by Stephen King
| Year of publication: |
2007
|
|---|---|
| Authors: | King, Stephen |
| Published in: |
A master class in brand planning : the timeless works of Stephen King. - Chichester, West Sussex, England : John Wiley & Sons, ISBN 0-470-51791-3. - 2007, p. 179-193
|
| Subject: | Werbewirtschaft | Advertising industry | Markenartikel | Brand | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Kreativität | Creativity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003578232