Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Year of publication: |
2024
|
---|---|
Authors: | Woo, Hongjoo ; Shin, Daeun Chloe ; Kim, Naeun ; Tong, Zhenghao ; Kwon, Soyon |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103614, p. 1-12
|
Subject: | Brand | Consumer | Interactivity | Location | Loyalty | Platform | Sharing | Social presence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Digitale Plattform | Digital platform |
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