Can social marketing be the key to social change in India?
Mahima Mathur and Sanjeev Swami
| Year of publication: |
2023
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|---|---|
| Authors: | Mathur, Mahima ; Swami, Sanjeev |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 20.2023, 2, p. 310-328
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| Subject: | SDGs | Social marketing | Social marketing programs | Sustainable development goals | Social Marketing | Indien | India | Nachhaltige Entwicklung | Sustainable development | Sozialer Wandel | Social change | Armutsbekämpfung | Poverty reduction | UN-Entwicklungsziele | UN development goals | Sustainable Development Goals |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-08-2022-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305245