Can strategic customer behavior speed up product innovation?
Year of publication: |
2018
|
---|---|
Authors: | Liang, Chao ; Çakanyildirim, Metin ; Sethi, Suresh P. |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 8, p. 1516-1533
|
Subject: | innovation | strategic customer | rollover strategy | new product introduction | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
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