Can the marketing innovation of purpose branding make brands meaningful and relevant?
Year of publication: |
2022
|
---|---|
Authors: | Narayanan, Sajith ; Das, Jyoti Ranjan |
Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 14.2022, 3/4, p. 519-536
|
Subject: | Brand purpose | Corporate social responsibility | Green marketing | Marketing innovation | Sustainability | Markenartikel | Brand | Markenführung | Brand management | Corporate Social Responsibility | Innovation | Öko-Marketing | Marketing | Marketingmanagement | Marketing management |
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