Can we trust online physician ratings? : evidence from cardiac surgeons in Florida
Year of publication: |
June 2018
|
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Authors: | Lu, Susan Feng ; Rui, Huaxia |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 6, p. 2557-2573
|
Subject: | word of mouth | physician ratings | medical quality | sound of silence | Ärzte | Physicians | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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