Can Web seals work wonders for small e-vendors in the online trading environment? : a theoretical approach
Year of publication: |
2008
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Authors: | Hu, Xiaorui ; Wu, Yuhong |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 4.2008, 3, p. 20-39
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Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Warenkennzeichnung | Product labelling | Entscheidungstheorie | Decision theory |
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