Can whimsically cute packaging overcome young consumer product unfamiliarity?
Afred Suci and Hui-Chih Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Suci, Afred ; Wang, Hui-Chih |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 5, p. 574-592
|
| Subject: | Packaging design | Product familiarity | Purchase intention | Whimsical cuteness | Young adults | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2022-0201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313060