Canada Taiwan differences product-country perceptions
Year of publication: |
2015
|
---|---|
Authors: | Ahmed, Sadrudin A. ; Astous, Alain d' |
Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 1, p. 38-51
|
Subject: | Canada | Taiwan | Country of origin | Cross-national differences | Kanada | Herkunftsbezeichnung | Designation of origin | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
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