Capabilities for market-shaping : triggering and facilitating increased value creation
Suvi Nenonen, Kaj Storbacka, Charlotta Windahl
| Year of publication: |
2019
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|---|---|
| Authors: | Nenonen, Suvi ; Storbacka, Kaj ; Windahl, Charlotta |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 617-639
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| Subject: | Market-shaping | Marketing capabilities | Dynamic capabilities | Grounded theory | Dynamische Kompetenzen | Grounded Theory | Betriebliche Wertschöpfung | Value creation | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00643-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107252