Capabilities supporting digital servitization : a multi-actor perspective
Year of publication: |
2022
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Authors: | Marcon, Érico ; Marcon, Arthur ; Ayala, Néstor Fabián ; Frank, Alejandro Germán ; Story, Victoria ; Burton, Jamie ; Raddats, Chris ; Zolkiewski, Judy |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 97-116
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Subject: | Capabilities | Digital servitization | Digital transformation | Service actors | Servitization | Digitalisierung | Digitization | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Unternehmensdienstleistung | Business services | Organisatorischer Wandel | Organizational change |
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