Capability building through innovation for unserved lower end mega markets
Year of publication: |
2013
|
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Authors: | Lim, Chaisung ; Han, Seokhee ; Ito, Hiroshi |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 33.2013, 12, p. 391-404
|
Subject: | Base of the pyramid | Frugal innovation | Low cost innovation | Product development | Product Innovation | Automobile | India | Developing country | Innovation | Indien | Produktentwicklung | New product development | Entwicklungsländer | Developing countries | Innovationsmanagement | Innovation management | Kfz-Industrie | Automotive industry |
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