Capitalism and the senses

edited by Regina Lee Blaszczyk and David Suisman

"Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics in the clothing business, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Sometimes they have succeeded, other times the senses have resisted control and defied the logic of markets. Drawing on history, anthropology, geography, and other fields, these essays comprise an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism."

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Year of publication:	[2023]
Other Persons:	Blaszczyk, Regina Lee (ed.) ; Suisman, David (ed.)
Publisher:	Philadelphia : University of Pennsylvania Press
Subject:	Marketing \| Konsumentenverhalten \| Consumer behaviour \| Lebensstil \| Lifestyle \| Kapitalismus \| Capitalism \| Wahrnehmung \| Perception \| Produktgestaltung \| Product design
Description of contents:	Table of Contents [gbv.de]
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	ix, 302 Seiten Illustrationen 24 cm
Series:	Hagley perspectives on business and culture
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Chapter 1. "Use not perfumery to flavor soup" : the science of the senses in aesthetic capitalism / Ai Hisano -- Chapter 2. Chasing flavor : sensory science and the economy / Ingemar Pettersson -- Chapter 3. Richer sounds : capitalism, musical instruments, and the Cold War sonic divide / Sven Kube -- Chapter 4. Altered states and gustatory taste : the sensory synergies of whiskey marketing in the mid-twentieth-century United States / Lisa Jacobson -- Chapter 5. The psychophysics of taste and smell : from experimental science to commercial tool / Ana María Ulloa -- Chapter 6. Sky's the limit : capitalism, the senses, and the failure of commercial supersonic aviation in the United States / David Suisman -- Chapter 7. Sounding maritime metal : on weathering steel and listening to capitalism at sea / Nicholas Anderman -- Chapter 8. Making human trash tasty : a history of sweet cattle feed in the Progressive Era / Nicole Welk-Joerger -- Chapter 9. Getting a handle on it : Thomas Lamb, mass production, and touch in design history / Grace Lees-Maffei -- Chapter 10. Fragrance and fair women : perfumers and consumers in modern London / Jessica P. Clark -- Chapter 11. Sold on softness : DuPont synthetics and sensory experience / Regina Lee Blaszczyk -- Chapter 12. Feminine touches : the sensory world of Lady Hilton / Megan J. Elias.
ISBN:	978-1-5128-2420-9 ; 1-5128-2420-8 ; 978-1-5128-2421-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014282760