Capturing consumption emotions in service encounters : why immediacy matters when studying service-related emotions
Year of publication: |
2016
|
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Authors: | Maguire, Louise |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 2, p. 227-252
|
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungsqualität | Service quality |
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