Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion
| Year of publication: |
1996
|
|---|---|
| Authors: | Ganesh, Jaishankar ; Kumar, V. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 24.1996, 4, p. 328-337
|