Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Year of publication: |
2013
|
---|---|
Authors: | Mark, Tanya ; Lemon, Katherine N. ; Vandenbosch, Mark B. ; Bulla, Jan ; Maruotti, Antonello |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 231-245
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Bewertung | Evaluation | Markov-Kette | Markov chain |
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