Cardinality bundling with Spence-Mirrlees reservation prices
Year of publication: |
2019
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Authors: | Wu, Jianqing ; Tawarmalani, Mohit ; Kannan, Karthik N. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 4, p. 1891-1908
|
Subject: | cardinality bundling | marketing | economics of information systems | pricing | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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