Career-washing? : unpacking employer brand promises on social media platforms
Year of publication: |
2022
|
---|---|
Authors: | Marcet-Alonso, Julia ; Parsons, Elizabeth ; Pirani, Daniela |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2804-2825
|
Subject: | Employer brand promise | Employer branding | Retail work | Social media | Social Web | Social web | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Einzelhandel | Retail trade |
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