Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Year of publication: |
2021
|
---|---|
Authors: | Peck, Joann ; Kirk, Colleen P. ; Luangrath, Andrea W. ; Shu, Suzanne B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 2, p. 33-49
|
Subject: | diffusion of responsibility | environment | green marketing | perceived responsibility | psychological ownership | public goods | stewardship | tragedy of the commons | Öffentliche Güter | Public goods | Konsumentenverhalten | Consumer behaviour |
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