Carrotmob and anti-consumption : same motives but different willingness to make sacrifices?
Katharina Hutter and Stefan Hoffmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Hutter, Katharina ; Hoffmann, Stefan |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 3, p. 217-231
|
| Subject: | carrotmob | anti-consumption | boycotts | willingness to make sacrifices | environmental concern | macromarketing | Konsumentenboykott | Consumer boycott | Umweltschutz | Environmental protection | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126228