Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research
Year of publication: |
2012
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Authors: | Hoffmann, Stefan ; Hutter, Katharina |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 2303139. - Vol. 35.2012, 2, p. 215-237
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