In CARS We Trust : How Context-Aware Recommendations Affect Customers’ Trust and Other Business Performance Measures of Recommender Systems
Year of publication: |
2015
|
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Authors: | Panniello, Umberto ; Gorgoglione, Michele ; Tuzhilin, Alexander |
Publisher: |
[S.l.] : SSRN |
Subject: | Vertrauen | Confidence | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (60 p) |
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Series: | NYU Working Paper ; No. 2451/34278 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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