Case analysis I : sales promotion planning TML
Anirban Basu
| Year of publication: |
2020
|
|---|---|
| Authors: | Basu, Anirban |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 2, p. 233-237
|
| Subject: | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262920931279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229818