Case analysis I : sales promotion planning TML
Year of publication: |
2020
|
---|---|
Authors: | Basu, Anirban |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 2, p. 233-237
|
Subject: | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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