Case analysis I : swiggy refurbishes trust : managing reputation meltdown through public relations
Sumit Mishra
| Year of publication: |
2021
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|---|---|
| Authors: | Mishra, Sumit |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 25.2021, 3, p. 384-385
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| Subject: | Öffentlichkeitsarbeit | Public relations | Reputation | Vertrauen | Confidence | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211025321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607540