Case Based Decision Theory und Auftragskommunikation : qualitative Studie zum Planungsprozess integrierter Kommunikation
Jan-Pierre Richter
| Alternative title: | Case based decision theory and communication |
|---|---|
| Year of publication: |
2010
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| Authors: | Richter, Jan-Pierre |
| Publisher: |
Berlin : Freie Univ. |
| Subject: | Entscheidungstheorie | Decision theory | Begrenzte Rationalität | Bounded rationality | Prozessmanagement | Business process management | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Prinzipal-Agent-Theorie | Agency theory | Kommunikation | Communication | Theorie | Theory |
freely available
| Extent: | Online-Ressource (PDF-Datei: IX, 276 S., 5,44 MB) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Berlin, Freie Univ., Diss., 2009 |
| Notes: | Nebent.: Case based decision theory and communication |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582329