CASE: Reinventing the container shipping industry
Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty foot equivalent units - the common unit in container shipping) were exported from China alone.
Year of publication: |
2014
|
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Authors: | Geersbro, Jens ; Ritter, Thomas |
Published in: |
jbm - Journal of Business Market Management. - Free University Berlin, Marketing Department. - Vol. 7.2014, 1, p. 301-305
|
Publisher: |
Free University Berlin, Marketing Department |
Saved in:
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