Case Studies on Brand Management
ed. by Nusrath Jahan Maldar
| Alternative title: | Brand Management |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Maldar, Nusrath Jahan (contributor) |
| Publisher: |
Hyderabad : Icfai books |
| Subject: | Markenartikel | Markenpolitik | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 366 S. : graph. Darst. |
|---|---|
| Series: | Brand management. - Hyderabad : Icfai books. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-314-0696-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926643