Case Study 1, DISNEY - HOW I EARNED MY MOUSE EARS

This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.

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Year of publication:	2012
Authors:	BULEARCA, Marius ; BULEARCA, Suzana
Published in:	Revista de Economie Industriala (Journal of Industrial Eonomics). - Centrul de Economia Industriei si a Serviciilor. - Vol. 10.2012, 1, p. 101-110
Publisher:	Centrul de Economia Industriei si a Serviciilor
Subject:	core competencies \| organisational competitive advantage \| strategic management

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Type of publication:	Article
Classification:	D03 - Behavioral Economics; Underlying Principles ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M21 - Business Economics ; O12 - Microeconomic Analyses of Economic Development
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010632886