HBR CASE STUDY - Class -- Or Mass? Neptune Gourmet Seafood has a vast amount of excess inventory. If the company slashes prices or creates a low-priced brand to get rid of the surplus, it could trigger a price war, cannibalize sales of its other products, and destroy its premium image.
| Year of publication: |
2005
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|---|---|
| Authors: | Kesner, Idalene F. ; Walters, Rockney |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 35-48
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