Case study: evidence of a strategic marketing paradigm in a growing SME
Year of publication: |
1998
|
---|---|
Authors: | McLarty, Roy |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 4.1998, 4, p. 105-117
|
Publisher: |
MCB UP Ltd |
Subject: | Furniture industry | Marketing mix | Marketing strategy | Product development | Small‐to‐medium‐sized enterprises | Supply chain management |
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