Case study II: a French multinational expanding into the global market
Year of publication: |
2015
|
---|---|
Authors: | Hertrich, Sylvie ; Kalika, Michel ; Mayrhofer, Ulrike |
Published in: |
International business strategy : theory and practice. - London [u.a.] : Routledge, ISBN 978-0-415-62470-1. - 2015, p. 252-255
|
Subject: | Groupe Danone <Paris> | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Frankreich | France |
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