Case study III: Renault - Nissan - Daimlar [Daimler] : a global strategic alliance
Year of publication: |
2015
|
---|---|
Authors: | Barmeyer, Christoph I. ; Mayrhofer, Ulrike |
Published in: |
International business strategy : theory and practice. - London [u.a.] : Routledge, ISBN 978-0-415-62470-1. - 2015, p. 348-352
|
Subject: | Renault <Boulogne-Billancourt> | Nissan-Jidōsha-KK <Tokio> | Daimler AG | Kfz-Industrie | Automotive industry | Strategische Allianz | Strategic alliance |
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