CASE STUDY - Preserve the Luxury or Extend the Brand? - Should the venerable Château de vallois launch an affordable brand?
Year of publication: |
2011
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Authors: | Beyersdorfer, Daniela ; Dessain, Vincent |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 173-178
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