CASE STUDY - Samsung Electronics and the Pathway to Integrated Design Success - Samsung Electronics had its first design revolution in 1996, and design has been a part of the company's ethos since then. How did Samsung structure its organization to turn out products like the Bordeaux TV, the Quatro refrigerator, and the Twist mobile phone?
Year of publication: |
2009
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Authors: | Lockwood, Thomas |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 20.2009, 3, p. 20-28
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