Case study : the impact of organizing the George Enescu International Festival on the branding and promotion of Bucharest city
Year of publication: |
2013
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Authors: | Alexe, Florin-Alexandru ; Ţapardel, Ana-Claudia |
Published in: |
International journal of economics, finance and management sciences : IJEFM. - [New York, NY] : Science Publishing Group, ISSN 2326-9553, ZDB-ID 2758929-8. - Vol. 1.2013, 5, p. 241-246
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Subject: | Branding Strategy | City Branding | City Promotion | Stadtmarketing | City marketing | Markenführung | Brand management | Stadt | Town |
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